Best TV Commercial 2008 : Visit Indonesia

The above TV commercial was created as part of the Visit Indonesia Year 2008 campaign. I would say that it is one of the best TV commercial ever put up by an Indonesian ministry (in this case the Ministry of Culture and Tourism).

Why does this clip deserve the title of 'Best TV Commercial', you ask? Firstly because it effectively communicates the tourism message of inviting people from all over the world to visit the country. Secondly, the video manage to combine a unique blend of colour, sights, and sound. The video itself show good editing work and the presentation flow very seamlessly from one scene to the next. Last but not least, the usage of local cultural belief (butterflies signalling the coming of visitors) and the little girl as narrator form the finishing touch which made this video feel special, unlike the multitude of cheesy tourism commercials out there.

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PS: For the benefit of those who's considering Indonesia for their next holiday destination, below is another tourism commercial. Not as impressive as the one above, but still quite nicely done.